Product is a bundle of utilities. Explai | Class 12 Business Studies Chapter Marketing, Marketing NCERT Solutions

Question:

Product is a bundle of utilities. Explain.

Answer:

Yes, product is a bundle of utilities. It can be explained with the help of an example. On wearing a shirt, we get the following satisfactions:

  1. Functional satisfaction: To wear the shirt and cover the body with it.
  2. Psychological satisfaction: To feel more confident and active after wearing the shirt provides psychological satisfaction.
  3. Social satisfaction:Getting recognition after wearing shirt from a group of known people is social satisfaction.


Study Tips for Answering NCERT Questions:

NCERT questions are designed to test your understanding of the concepts and theories discussed in the chapter. Here are some tips to help you answer NCERT questions effectively:

  • Read the question carefully and focus on the core concept being asked.
  • Reference examples and data from the chapter when answering questions about Marketing.
  • Review previous year question papers to get an idea of how such questions may be framed in exams.
  • Practice answering questions within the time limit to improve your speed and accuracy.
  • Discuss your answers with your teachers or peers to get feedback and improve your understanding.

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Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Excercise 2 , Question 3: Product is a bundle of utilities. Explain.....