Discuss the role of ‘sales promoti | Class 12 Business Studies Chapter Marketing, Marketing NCERT Solutions

Question:

Discuss the role of ‘sales promotion’ as an element of promotion mix.

Answer:

Sales promotion refers to all the immediate activities, which are undertaken for the purpose of increasing immediate sales. These activities mainly includes lowering the price, distributing the coupons, conducting contests, giving away of gifts, etc.

Sales promotion refers to short-term incentives to boost sales in a short period and it supplements other promotional efforts such as advertising, personal selling and publicity, aimed at stimulating market demand for products. Companies use sales promotion tools designed specifically to promote sales among different groups as:

  • Customer: Through free samples, discounts and contests.
  • Traders or middlemen: Through cooperative advertising, dealer discounts, incentives and contests.
  • Salespersons: Through bonus, special offers and contests.


Study Tips for Answering NCERT Questions:

NCERT questions are designed to test your understanding of the concepts and theories discussed in the chapter. Here are some tips to help you answer NCERT questions effectively:

  • Read the question carefully and focus on the core concept being asked.
  • Reference examples and data from the chapter when answering questions about Marketing.
  • Review previous year question papers to get an idea of how such questions may be framed in exams.
  • Practice answering questions within the time limit to improve your speed and accuracy.
  • Discuss your answers with your teachers or peers to get feedback and improve your understanding.

Comments

Comment(s) on this Question

Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Excercise 2 , Question 9: Discuss the role of ‘sales promotion’ as an element of promotion mix.....