Discuss the role of ‘sales promotion’ as an element of promotion mix.
Sales promotion refers to all the immediate activities, which are undertaken for the purpose of increasing immediate sales. These activities mainly includes lowering the price, distributing the coupons, conducting contests, giving away of gifts, etc.
Sales promotion refers to short-term incentives to boost sales in a short period and it supplements other promotional efforts such as advertising, personal selling and publicity, aimed at stimulating market demand for products. Companies use sales promotion tools designed specifically to promote sales among different groups as:
NCERT questions are designed to test your understanding of the concepts and theories discussed in the chapter. Here are some tips to help you answer NCERT questions effectively:
Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Excercise 2 , Question 9: Discuss the role of ‘sales promotion’ as an element of promotion mix.....
Comments