SELECT * FROM question_mgmt as q WHERE id=5324 AND status=1 SELECT id,question_no,question,chapter FROM question_mgmt as q WHERE courseId=3 AND subId=20 AND chapterId=600 and ex_no='2' AND status=1 ORDER BY CAST(question_no AS UNSIGNED) CBSE Free NCERT Solution of 12th business-studies Marketing what is marketing what functions does it perform

Question:

What is marketing? What functions does it perform in the process of exchange of goods and services? Explain.

Answer:

Marketing consists of all those activities, which involve satisfaction of consumer’s need. It is the process by which products are matched with needs and through which the consumer is able to use and enjoy the product.

Functions of marketing are:

  • Gathering and Analysing Market information/Market Research.
  • Marketing Planning.
  • Product designing and development.
  • Standardisation and Grading.
  • Packaging and labelling.
  • Branding.
  • Customer support services.
  • Pricing of product.
  • Promotion.
  • Physical distribution.
  • Transportation.
  • Storage and warehousing.


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