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Question:

Distinguish between the product concept and production concept of marketing.

Answer:

Difference between product and production concept:

Basis Product Concept Production Concept
Focus Focus is on good quality products. Focus is no mass production.
Means Product improvement. Easy availability of products.
Ends Profit through providing better quality product. Profit through large scale production.

 


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  • Answered by Ekta Mehta
  • 4 months ago

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