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Question:

Discuss the role of ‘sales promotion’ as an element of promotion mix.

Answer:

Sales promotion refers to all the immediate activities, which are undertaken for the purpose of increasing immediate sales. These activities mainly includes lowering the price, distributing the coupons, conducting contests, giving away of gifts, etc.

Sales promotion refers to short-term incentives to boost sales in a short period and it supplements other promotional efforts such as advertising, personal selling and publicity, aimed at stimulating market demand for products. Companies use sales promotion tools designed specifically to promote sales among different groups as:

  • Customer: Through free samples, discounts and contests.
  • Traders or middlemen: Through cooperative advertising, dealer discounts, incentives and contests.
  • Salespersons: Through bonus, special offers and contests.


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  • Answered by Ekta Mehta
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  • Answered by Ekta Mehta
  • 4 months ago

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