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distinguish between advertising and personal selli...

Question:
Distinguish between advertising and personal selling.

Answer:

Basis Advertising Personal Selling

Form It is an important form of communication. It is a personal form of communication.

Reach It reaches masses, i.e. a large number of people can be approached at the same time. Only a limited number of people can be contacted.

Cost In advertising, the cost per person of reaching is very low. In this case, the cost per person is very high.

Medium It makes use of mass media such as TV, Radio, Newspaper, etc. It makes use of salesperson to contact the prospective buyer.

Flexibility It is inflexible as the message delivered cannot be adjusted to the buyer's needs. It is flxible as the sales presentation can be adjusted to fit customer's needs.

Time It can cover wide market in short time. It takes a lot of time to cover the entire market.

Feedback It lacks direct feedback from the customers. It provides direct and immediate feedback from the customers.

Role It helps in creating interest of consumer in the firm's product. It helps in the process of decision-making by a consumer.

Basis	Advertising	Personal Selling
Form	It is an important form of communication.	It is a personal form of communication.
Reach	It reaches masses, i.e. a large number of people can be approached at the same time.	Only a limited number of people can be contacted.
Cost	In advertising, the cost per person of reaching is very low.	In this case, the cost per person is very high.
Medium	It makes use of mass media such as TV, Radio, Newspaper, etc.	It makes use of salesperson to contact the prospective buyer.
Flexibility	It is inflexible as the message delivered cannot be adjusted to the buyer's needs.	It is flxible as the sales presentation can be adjusted to fit customer's needs.
Time	It can cover wide market in short time.	It takes a lot of time to cover the entire market.
Feedback	It lacks direct feedback from the customers.	It provides direct and immediate feedback from the customers.
Role	It helps in creating interest of consumer in the firm's product.	It helps in the process of decision-making by a consumer.

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Question:
Distinguish between advertising and personal selling.

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Question:
Distinguish between advertising and personal selling.