SELECT * FROM question_mgmt as q WHERE id=5342 AND status=1 SELECT id,question_no,question,chapter FROM question_mgmt as q WHERE courseId=3 AND subId=20 AND chapterId=600 and ex_no='3' AND status=1 ORDER BY CAST(question_no AS UNSIGNED) CBSE Free NCERT Solution of 12th business-studies Marketing distinguish between advertising and personal selli

Question:

Distinguish between advertising and personal selling.

Answer:

Basis Advertising Personal Selling
Form It is an important form of communication. It is a personal form of communication.
Reach It reaches masses, i.e. a large number of people can be approached at the same time. Only a limited number of people can be contacted.
Cost In advertising, the cost per person of reaching is very low. In this case, the cost per person is very high.
Medium It makes use of mass media such as TV, Radio, Newspaper, etc. It makes use of salesperson to contact the prospective buyer.
Flexibility It is inflexible as the message delivered cannot be adjusted to the buyer's needs. It is flxible as the sales presentation can be adjusted to fit customer's needs.
Time It can cover wide market in short time. It takes a lot of time to cover the entire market.
Feedback It lacks direct feedback from the customers. It provides direct and immediate feedback from the customers.
Role It helps in creating interest of consumer in the firm's product. It helps in the process of decision-making by a consumer.

 


< Previous Question

Next Question >

SELECT ex_no,question,question_no,id,chapter FROM question_mgmt as q WHERE courseId='3' AND subId='20' AND ex_no!=0 AND status=1 and id!=5342 ORDER BY views desc, last_viewed_on desc limit 0,10

  • Popular questions of class 12 Business Studies

SELECT ex_no,question,question_no,id,chapter FROM question_mgmt as q WHERE courseId='3' AND subId='20' AND ex_no!=0 AND status=1 and id!=5342 ORDER BY last_viewed_on desc limit 0,10

  • Recently Viewed Questions of Class 12 Business Studies

Comments

  • Answered by Ekta Mehta
  • 4 months ago

Taking Screenshots on your Samsung Galaxy M31s is very easy and quick.

  • Answered by Ekta Mehta
  • 4 months ago

Taking Screenshots on your Samsung Galaxy M31s is very easy and quick.

  • Answered by Ekta Mehta
  • 4 months ago

Taking Screenshots on your Samsung Galaxy M31s is very easy and quick.

Comment(s) on this Question


NCERT Solutions

Quick Links

Resources

Support