Explain the term 'product life cycle | Class 12 Business Studies Chapter Marketing, Marketing NCERT Solutions

Question:

Explain the term 'product life cycle.'

Answer:

The product life cycle (PLC) refers to the stages a product goes through from its introduction to the market until its eventual decline. The stages include:

  • Introduction: The product is launched, and awareness is built.
  • Growth: Sales increase as the product gains acceptance.
  • Maturity: Sales peak, and market saturation occurs.
  • Decline: Sales decrease due to market changes or competition.


Study Tips for Answering NCERT Questions:

NCERT questions are designed to test your understanding of the concepts and theories discussed in the chapter. Here are some tips to help you answer NCERT questions effectively:

  • Read the question carefully and focus on the core concept being asked.
  • Reference examples and data from the chapter when answering questions about Marketing.
  • Review previous year question papers to get an idea of how such questions may be framed in exams.
  • Practice answering questions within the time limit to improve your speed and accuracy.
  • Discuss your answers with your teachers or peers to get feedback and improve your understanding.

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Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Extra Questions, Question 3: Explain the term 'product life cycle.'....