A marketer of colour TV having 20% of th | Class 12 Business Studies Chapter Marketing, Marketing NCERT Solutions

What are the steps taken by management in the planning process?

Why is management considered to be a multi-dimensional concept?

Explain the procedure for selection of employees.

How would you characterize the business environment? Explain with examples, the difference between general and specific environment.

Indian Railways has launched a new broad gauge solar power train which is going to be a path breaking leap towards making trains greener and more environment friendly. The solar power DEMU (Diesel Electric Multiple Unit) has 6 trailer coaches and is expected to save about 21,000 liters of diesel and ensure a cost saving of Rs 12, 00,000 per year. Name the objectives of management achieved by Indian Railways in the above case.

The government of India announced Demonetization of ₹ 500 and ₹ 1,000 currency notes with effect from the midnight of November 8, 2016. As a result, the existing ₹ 500 and ₹ 1,000 currency notes ceased to be legal tender from that date. New currency notes of the denomination of ₹ 500 and ₹ 2,000 were issued by Reserve Bank of India after the announcement.

This step resulted in a substantial increase in the awareness about and use of Point of Sale machines, e-wallets, digital cash and other modes of cashless transactions. Also, increased transparency in monetary transactions and disclosure led to a rise in government revenue in the form of tax collection.

a. Enumerate the dimensions of the business environment highlighted above.
b. State the features of Demonetization.

Define scientific management. State any three of its principles.

Discuss the relevance of Taylor and Fayol’s contribution in the contemporary business environment.

Explain the qualities of a good leader? Do the qualities alone ensure leadership success?

Management is a series of continuous interrelated functions. Comment.

Explain the importance of financial planning for a business.

How does planning reduce overlapping and wasteful activities?

Mention one limitation of planning.

Enlist the advantages of packaging of consumer products.

Distinguish between centralisation and decentralisation.

How does informal organisation support the formal organisation?

What are the functions of Financial Market?

Discuss the role of ‘sales promotion’ as an element of promotion mix.

Discuss the various elements of the marketing mix.

Explain the concept of formal and informal organization with their significance.