Distinguish between advertising and pers | Class 12 Business Studies Chapter Marketing, Marketing NCERT Solutions

Question:

Distinguish between advertising and personal selling.

Answer:

Basis Advertising Personal Selling
Form It is an important form of communication. It is a personal form of communication.
Reach It reaches masses, i.e. a large number of people can be approached at the same time. Only a limited number of people can be contacted.
Cost In advertising, the cost per person of reaching is very low. In this case, the cost per person is very high.
Medium It makes use of mass media such as TV, Radio, Newspaper, etc. It makes use of salesperson to contact the prospective buyer.
Flexibility It is inflexible as the message delivered cannot be adjusted to the buyer's needs. It is flxible as the sales presentation can be adjusted to fit customer's needs.
Time It can cover wide market in short time. It takes a lot of time to cover the entire market.
Feedback It lacks direct feedback from the customers. It provides direct and immediate feedback from the customers.
Role It helps in creating interest of consumer in the firm's product. It helps in the process of decision-making by a consumer.

 


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Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Excercise 3 , Question 7: Distinguish between advertising and personal selling.....