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Media play main role in democracy in these ways:
They make the people know about certain issues. They increase the policies and programmes of the government. They also condemn the disliked policies and programmes of the government. They help in making the belief of the people. They also account various crimes, troubles and accidents, etc. The media also announce the beliefs of the public about certain issues.
Above diagram may be given a title as—Media and Big Business Houses. Big Business Houses allure people to promote their products via media. It is the most economic way of connecting with large number of people .
Media “setting an agenda” has an effect on democracy. By focusing on a issue our beliefs and views are influenced by the media. It highlights important issues and sometimes also helps in getting justice for the people. Media awares us about few illegal activities taking place in the society and makes the government take strict action against the same. Sometimes due to pressure of government or forced by big business houses, the balance is not maintained. For example: During and after the Common wealth games media focused on the corruption in giving out the projects, like recently raised the “Coalgate” issue. To highlight the amount of money secretly stored in Swiss banks.