SELECT * FROM question_mgmt as q WHERE id=5331 AND status=1 SELECT id,question_no,question,chapter FROM question_mgmt as q WHERE courseId=3 AND subId=20 AND chapterId=600 and ex_no='2' AND status=1 ORDER BY CAST(question_no AS UNSIGNED) CBSE Free NCERT Solution of 12th business-studies Marketing define advertising what are its main features ex

Question:

Define advertising? What are its main features? Explain.

Answer:

Advertising is an impersonal form of communication, which is paid for by the marketers to promote some goods or services. The common modes of advertising are newspapers, magazines, television, radio and internet.

The main features of advertising are as follows:

  • Paid form of communication: It is a paid form, as the advertiser has to pay for the advertising media used, for the space or time used to communicate the message to the user.

  • Impersonality: Advertising presents the information regarding a product, service or idea in a non-personal form, as no face-to-face contact is involved between the seller and the customer.

  • Identified sponsor: Sponsor may be an individual or a firm, who pays for the advertisement. The name of identify of the advertiser is mentioned in the advertisement.


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