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Class 12
Business Studies
Planning
in an attempt to cope with reliance jio rsquo s on...

Question:
In an attempt to cope with Reliance Jio’s onslaught in 2018, market leader Bharti Airtel has refreshed its ₹ 149 prepaid plan to offer 2 GB of 3G/4G data per day, twice the amount it offered earlier. Name the type of plan is highlighted in the given example. ? State its three dimensions also.

Answer:

The type of plan highlighted in the above case is called strategy. Strategy is a comprehensive plan, which includes three dimensions for achieving organizational goals:

1. Determining long-term objectives.
2. Adopting a particular course of action.
3. Allocating resources necessary to achieve objectives.

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