What is the societal concept of marketing?
The societal marketing concept is an extension of the marketing concept as customer satisfaction is supplemented by social welfare. This concept pays attention to social, ecological and ethical aspects of marketing for dealing with problems like environmental pollution, deforestation, shortage of resources, population explosion, etc.
NCERT questions are designed to test your understanding of the concepts and theories discussed in the chapter. Here are some tips to help you answer NCERT questions effectively:
Welcome to the NCERT Solutions for Class 12 Business Studies - Chapter . This page offers a step-by-step solution to the specific question from Excercise 1 , Question 3: What is the societal concept of marketing?....
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